How the environment can boost creativity?
To answer this question, the focus of this critical analysis will be on the effect that creative cities can have in the creative class.
In an Era of creativity and innovation is essential to awaken the potential creativity of all. Creative classes want to live in places where they can reflect and strengthen their identity as creative people. To be a passive actor in the location where they live, is not an option for an active, creative person, which do not draw the line between participant and observer, creativity and creators.
Places are competing for talents, the so-called creative class, so places have to be ready to provide attractive and challenging jobs, but also its own involvement in the city. Inspiring, energetic and open minded place, with a wide range of cultural services is important for this class (Zenker, 2009).
There is a potential in the urban creative dimension, that creates urban development, an unparalleled opportunity to create and capitalize on new synergies and advantages for urban development associated with new economic opportunities and forms of social emancipation and cultural expansion.
Creativity is a key factor for the development and creation of value in contemporary economies, transversal to all activities and social practices within a logic of promoting urban vitality and competitiveness, which may prove highly relevant to sustainable boosting various facets of urban development (P.Costa, 2009).
Taking the city of Lisbon as an illustration, with its iconic golden bridge, cable cars, great surfing, with a lot of new startups and young entrepreneurs and being the host of 2016 Web Summit, Lisbon is starting to be a hub in the tech scene, and is hoping to position itself as Europe’s San Francisco (Hyde, 2015).
Berlin’s particular position in the context of creative industries can be seen as a direct result, both of its own economic/political restructuring of the post-reunification era and as part of a worldwide reorganization of work in symbolic economies (Lange et al., 2008).
For regions is essential to understand, if they want to be competitive in the present economy, they have to consider there is a global battle for talents, and they should implement a place marketing strategy in order to leverage the place.
To be successful in the creative economy, public and community leaders need to detect and explore the features that differentiate the place, in order to propose them to the creative classes and create a competitive and innovative place, based on the human capital that is the most important creative capital.
A Creative Place is an ecosystem where the focus is on developing something new, capable of endorsing the creation of more activities around it, generating businesses and financial activities. This creativity can be carried by culture, innovation, new accomplishments or products/services.
A Creative place reveals itself in the existence and relevance of the creative industries and the creative class. Creative places are an environment that is attractive to, and populated by, a creative class who works in the new, challenging and innovative economy. Creative places are branded by the existence of several features, such as human and cultural diversity, creative individuals, urban spaces and infrastructures, networks, social change, tolerance, high tech and innovation activities.
Where people choose to settle is not irrelevant, it’s really one of the most important decision that anyone can take. Finding the right place is so important, because the place may determine our occupation, income, people who meet, the friends you will make, the partners we choose, the choices that will be on our disposal in the future, in the resume can determine our happiness, as personal and professional success.
More than ever, the world is getting smaller and smaller and every location is an opportunity and a possibility. Creative people want to be able to choose the community and the place where they want to live. Even myself, I’m at that stage right now, I’m deciding the best future city for me to live and there are a lot of variables that are steering my decision.
Creative people, creative places targets is to make the world a better place, by making a positive influence in the evolution of knowledge. Future is the target of the present creative economy, and future is not possible without a sustainable creative development of the places and people.